3 Good Packaging

True North, Gatorade, and Pepsi are examples of good graphic packaging. The containers themselves are pretty generic, but the graphics are interesting. True North plays with their product by arranging them into circular shapes, which helps with the design on the package. They also stick with a neutral color palette to emphasize the nuts. Gatorade has a more playful approach with type and no graphics. The phrases are intended to motivate the targeted audience - athletes and/or competitive people. Pepsi went for a more simplistic look, more for the twenty-first century - very minimal.