ART341.Logo & Typestudy

These are the typestudy and thumbnails for Delhi, India for the 2016 Summer Olympics.

3 Bad Packaging

Mountain Dew and Big Red have poor graphic design. The makeup brand, Urban Decay has a poor packaging 

design. The 

Graphics on Mountain Dew are somewhat too repetitive. The geometric shapes look too elementary-ish. Big Red is just big text on a splash. Urban Decay has its own graphic design look, but it is frustrating to open the makeup container. It is held together by a nut/screw. If one is not careful, then this $35 eyeshadow container will have nail marks in the eyeshadow because the wood just swivels to the direction that you push it, without any opposite force.

3 Good Packaging

True North, Gatorade, and Pepsi are examples of good graphic packaging. The containers themselves are pretty generic, but the graphics are interesting. True North plays with their product by arranging them into circular shapes, which helps with the design on the package. They also stick with a neutral color palette to emphasize the nuts. Gatorade has a more playful approach with type and no graphics. The phrases are intended to motivate the targeted audience - athletes and/or competitive people. Pepsi went for a more simplistic look, more for the twenty-first century - very minimal.